ADVERTISEMENT

Volume 116

Pages 1-762 (August 2020)

Receive an update when the latest issues in this journal are published
Sign in to set up alerts
    1. Editorial Board

      Pages ii-vi
      Download PDF
  1. Regular Article

    1. How important is alignment of social media use and R&D–Marketing cooperation for innovation success?

      Pages 1-12
      Purchase PDF
    2. Post earnings announcement drift, liquidity and zero leverage firms: Evidence from the UK stock market

      Pages 13-26
      Purchase PDF
    3. Negative online reviews and consumers’ service consumption

      Pages 27-36
      Purchase PDF
    4. Investor preferences between the sharing economy and incumbent firms

      Pages 37-47
      Purchase PDF
    5. Corporate social responsibility and cash flow volatility: The curvilinear moderation of marketing capability

      Pages 48-59
      Purchase PDF
    6. When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge

      Pages 60-67
      Purchase PDF
    7. The role of identification and gratitude in motivating organization-serving intentions and behaviors

      Pages 75-84
      Purchase PDF
    8. When does culture matter? A multilevel study on the role of situational moderators

      Pages 99-122
      Purchase PDF
    9. The case for hiring neurotic salespeople: A longitudinal growth modeling analysis

      Pages 123-136
      Purchase PDF
    10. Collectivism and commonality in liquidity

      Pages 137-162
      Purchase PDF
    11. The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers

      Pages 163-175
      Purchase PDF
    12. Value dynamics in ordinary object disposal

      Pages 221-228
      Purchase PDF
    13. Does online retail coupons and memberships create favourable psychological disposition?

      Pages 229-244
      Purchase PDF
    14. The impact of implicit theories of personality malleability on opportunistic financial reporting

      Pages 258-265
      Purchase PDF
    15. Local corruption and corporate social responsibility

      Pages 266-282
      Purchase PDF
    16. I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth

      Pages 283-293
      Purchase PDF
    17. The effects of board of directors’ education on firms’ credit ratings

      Pages 294-313
      Purchase PDF
    18. You’re offended, I’m offended! An empirical study of the proclivity to be offended and what it says about employees’ attitudes and behaviors

      Pages 314-323
      Purchase PDF
    19. How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type

      Pages 324-336
      Purchase PDF
    20. The impact of task complexity and task motivation on in-store marketing effectiveness: An eye tracking analysis

      Pages 337-350
      Purchase PDF
  2. Artificial Intelligence and Robotics. Edited by: Michael Haenlein and Andreas Kaplan

    1. Robot will take your job: Innovation for an era of artificial intelligence

      Pages 68-74
      Download PDF
  3. 5th International Augmented and Virtual Reality (ARVR) Conference. Edited by: Barry Babin, Nina Krey, Philipp A. Rauschnabel

    1. The playground effect: How augmented reality drives creative customer engagement

      Pages 85-98
      Download PDF
  4. COVID-19 IMPACT ON BUSINESS AND RESEARCH. Edited by: Naveen DONTHU and ANDERS GUSTAFSSON

    1. The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

      Pages 176-182
      Download PDF
    2. Employee adjustment and well-being in the era of COVID-19: Implications for human resource management

      Pages 183-187
      Download PDF
    3. Managing uncertainty during a global pandemic: An international business perspective

      Pages 188-192
      Download PDF
    4. Gender equity and public health outcomes: The COVID-19 experience

      Pages 193-198
      Download PDF
    5. Masters of disasters? Challenges and opportunities for SMEs in times of crisis

      Pages 199-208
      Download PDF
    6. Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak

      Pages 209-213
      Download PDF
    7. Marketing innovations during a global crisis: A study of China firms’ response to COVID-19

      Pages 214-220
      Download PDF
  5. La Londe 2019 Special Issue: Marketing Communications and Consumer Behavior. Edited By: Pierre VALETTE-FLORENCE, Maggie Geuens, Brent McFerran

    1. Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand

      Pages 245-257
      Purchase PDF
  6. Special section on:Design and Decision Making for Customer Experience at the Academic-Practitioner Interface

    1. Fostering collaborative research for customer experience – Connecting academic and practitioner worlds

      Pages 351-355
      Download PDF
    2. Customer experience management in the age of big data analytics: A strategic framework

      Pages 356-365
      Download PDF
    3. Frontline encounters of the AI kind: An evolved service encounter framework

      Pages 366-376
      Purchase PDF
    4. Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys

      Pages 377-386
      Purchase PDF
    5. Customer deviance: A framework, prevention strategies, and opportunities for future research

      Pages 387-400
      Purchase PDF
    6. Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems

      Pages 401-411
      Purchase PDF
    7. Discount venture brands: Self-congruity and perceived value-for-money?

      Pages 412-419
      Purchase PDF
    8. Characterizing customer experience management in business markets

      Pages 420-430
      Purchase PDF
    9. Customer experience driven business model innovation

      Pages 431-440
      Purchase PDF
  7. Unconventional luxury. Edited by: Sylvia von Wallpach, Thyra Uth Thomsen, Andrea Hemetsberger, Jonas Holmqvist, Russell W. Belk

    1. Conceptualizing unconventional luxury

      Pages 441-445
      Purchase PDF
    2. Conceptualizing experiential luxury in palliative care: Pathographies of liminal space, cathedral, and community

      Pages 446-457
      Purchase PDF
    3. Consumers’ practices of everyday luxury

      Pages 458-466
      Purchase PDF
    4. Managing the transformation of the global commons into luxuries for all

      Pages 467-473
      Purchase PDF
    5. Selling second-hand luxury: Empowerment and enactment of social roles

      Pages 474-481
      Purchase PDF
    6. Moments of care: How interpersonal interactions contribute to luxury experiences of healthcare consumers

      Pages 482-490
      Purchase PDF
    7. Moments of luxury – A qualitative account of the experiential essence of luxury

      Pages 491-502
      Purchase PDF
    8. Moments of luxury: Hedonic escapism as a luxury experience

      Pages 503-513
      Purchase PDF
    9. Transformational effects of social media lurking practices on luxury consumption

      Pages 514-521
      Purchase PDF
  8. New perspectives on adoption and diffusion of innovations. Edited by: Per Kristensson, Per Egil Pedersen, Helge Thorbjornsen

    1. New perspectives on consumer adoption and diffusion of innovations

      Pages 522-525
      Purchase PDF
    2. Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective

      Pages 526-534
      Purchase PDF
    3. An evolutionary perspective on adoption-diffusion theory

      Pages 535-541
      Purchase PDF
    4. Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption

      Pages 542-551
      Purchase PDF
    5. A service ecosystem perspective on the diffusion of sustainability-oriented user innovations

      Pages 552-560
      Download PDF
    6. Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies

      Pages 561-571
      Purchase PDF
    7. Adaptation and diffusion of renovations: The case of the paleo diet

      Pages 572-580
      Purchase PDF
    8. Pleasingly parallel: Early cross-disciplinary work for innovation diffusion across boundaries in grid computing

      Pages 581-594
      Purchase PDF
  9. Place/Nation Branding and Marketing: Rethinking Synergies and Relations. Edited by: Pantea Foroudi, Charles Dennis, TC Melewar

    1. Place/nation branding and marketing: Rethinking synergies and relations

      Pages 595-596
      Purchase PDF
    2. Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

      Pages 597-607
      Purchase PDF
    3. Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel

      Pages 608-619
      Purchase PDF
    4. Long-run price behaviour in the gasoline market - The role of exogeneity

      Pages 620-627
      Purchase PDF
    5. Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights

      Pages 628-641
      Download PDF
    6. Augmenting the urban place brand – On the relationship between markets and town and city centres

      Pages 642-654
      Purchase PDF
    7. Millennial Chinese consumers' perceived destination brand value

      Pages 655-665
      Download PDF
    8. Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space

      Pages 666-679
      Purchase PDF
    9. Territorial brand management: Beer, authenticity, and sense of place

      Pages 680-689
      Purchase PDF
    10. Exploring the dialogic communication potential of selected African destinations' place websites

      Pages 690-698
      Purchase PDF
    11. Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience

      Pages 699-710
      Purchase PDF
    12. Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations

      Pages 711-720
      Purchase PDF
    13. Nations as brands: Cinema's place in the branding role

      Pages 721-733
      Purchase PDF
    14. Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal

      Pages 734-744
      Purchase PDF
    15. The trend of foreign direct investment movement: Did unintended nation brand of legal-families play an instrumental role?

      Pages 745-762
      Purchase PDF

ISSN: 0148-2963

隔壁的邻居完整版电影_男人与女人性恔配视频_深夜办公室在线高清完整版